Photography insurance specialist, Aaduki, takes on a new look

Brand Refresh

After 15 years’ providing specialist insurance advice to photographers and video makers, Aaduki is refreshing its brand. The move will bring it in line with the wider Partners& group, which it joined earlier this year.

Aaduki was founded by Darryl Probert in 2005. An insurance adviser for many years, he started to see that the market was losing sight of the client. Aaduki was born to challenge the market, bring better value to clients and bring the client back to the centre.

Since then, the business has grown to a team of 17 who care about their clients and all share the same drive to deliver personal service and the right advice to professional and amateur photographers and video makers.

Earlier this year, Aaduki became part of Partners&, providing access to additional insurance and risk management offerings including film and TV production insurance, home and motor insurance, and a range of business protection covers including “key person” insurance, an important protection for creative businesses. 

Darryl explains:

“I started Aaduki in my own vision of how I wanted to feel as a client. The right advice makes the world of difference. Our aim is to help clients understand the insurance they are buying and why they need it. That sense of purpose is what makes being part of Partners& and the decision to align our brands, so easy. We see our clients through the same lens.”



About Partners&

Partners& is a Chartered insurance broker providing specialist insurance, employee benefits, risk management and claims advice to businesses and private clients. As the next generation insurance advisory business, Partners& combines the best traditions of insurance broking (relationships and technical knowledge) with state of the art systems and technology to enhance the client experience.

For more information, contact Malia Brown at or visit

Paul Newberry Cert CII

Lead Client Adviser